Earlier this month, Facebook announced the new features and tools added to Facebook Business Creator Studio. In short, you can now schedule Instagram posts and IGTV videos for up to six months in advance, you can now rehearse Facebook’s live watch parties, track performance of posts (for both Facebook and Instagram) more effectively and more.
Here’s a quick summary of things every social media marketer should know:
“Hello cyber-world, meet Facebook’s Creator Studio” - this is every social media managers dream come true. Facebook Business now offers a platform where all tools to effectively manage social media business accounts emerge. This latest update allow you to:
✔️Add Instagram to your Facebook Creator Studio dashboard - where you can now monitor, engage and even schedule posts.
✔️Schedule IGTV videos for up to six months in advance
✔️” It’s a Watch Party!” - Going live made easier with Facebook’s latest feature: rehearsal watch parties. You can now enter “rehearsal mode” prior to going live to check if all is in order from your end. Also, you can replay and schedule watch parties in advance.
✔️New metrics added to Facebook’s Creator Studio analytics section to easily interpret and track the performance of your social media strategy.
✔️ and much more.
For a more detailed report of the latest Facebook announcements earlier this month, I suggest you to read more in-depth about it on trusted social media industry sources such as socialmediatoday.com, socialmediaexaminer.com, etc.
Now that you know what’s new with Facebook, we invite you to find new ways to manage your business account more easily on your day-to-day. These new tools will allow marketers to spend less time on tedious monitoring tasks (such as manually publishing Instagram posts) and being able to spend more time on strategy and creation of content instead. Also, it gives social media marketers a window to exploit more high quality video content using these latest features.Gain more views, followers and potential customers using these new tools to your advance!
Mariella Molestina Noboa has been working at Miami Social Marketing since the year 2013. She graduated from the University of Miami with a Bachelor of Science degree with Majors in Digital Media Management. She also holds a Masters of Science degree in Digital Marketing and Social Media Strategy from Universitat Ramon Llul - La Salle in Barcelona, Spain.