After a content calendar is completed and ready to share on social media, account managers need to determine the best times to post in order to achieve greater visibility and engagement from users. Knowing exactly when to publish your social media content is key for your brand’s social media plan success.
Discover the best times to post on social media here:
What do you do at work when the day feels like it just won’t end? Scroll through your Facebook feed. Many users need this type of distraction to get through the day. Naturally, that means that any time between 1 p.m. and 4 p.m. on a week day is the best time to post on Facebook. But you might want to keep in mind that engament is particularly highest at 3 p.m. on Thursdays and Fridays. More importantly, beware of posting between 8 p.m. and 8 a.m. on weekends. Research states that the majority of users are not online during this time period.
The best times to post on this image-based platform are 2 a.m. and between 5 p.m. and 6 p.m. Posting at 2 a.m. might sound odd, but according to Matt Smith, the founder of Latergramme, less people post around that time and more engaged users frequent the medium at that time. Reasoning behind posting any time between 5p.m. and 6p.m. is more common. According to research, this time period is successful because Instagram browsing at the end of the work day is prevalent.
It’s all about lunchtime. Engagement peaks from 1 p.m. to 3 p.m. on Mondays to Thursday. More specifically, Twitter users tend to retweet the most at 5 p.m. and you will gain a higher click-through-rate at 12 p.m. and 6 p.m. Wishing for even more engagement? Include a visual aid in your tweet and expect 48 percent more retweets.
If you thought users pinned at work, think again. The best times on Pinterest are between 8 p.m. and 11 p.m. and on weekends. Pinterest users are making DIY boards and pinning food recipes mainly on Saturdays.
According to research, Google + users are morning people. They check in anytime between 9 a.m. and 11a .m. Engagement is highest midweek, especially on Wednesdays. Try to avoid posting from 6 p.m. to 8 a.m.