Meet our team! Get to know the people behind Miami Social Marketing. Each and every one of our employees represents the spirit of our company.
Liza Gallardo Walton - Principal at Miami Social Marketing
Liza Gallardo Walton is the Principal at Miami Social Marketing (MSM). MSM is a Social Media and Marketing company focused on helping organizations create authentic connections through relevant content and dialogue to engage a targeted audience through social media.
Ms. Walton began her career at Andersen Consulting (now Accenture) in the Change Management competency, where she built online training tools and taught end users how to effectively use new software systems. She then switched gears, and joined the Technology Practice at Burson-Marsteller, where she executed Public Relations campaigns for many Latin American “dot-coms.” Ms. Walton eventually landed at the City of Miami, where she served as a Public Information Officer. She was then promoted to NET Administrator, where she oversaw the coordination of city services and community relations at the neighborhood level. Miami Social Marketing is the synthesis of her diverse skill set.
A Cuban American born in Mexico, Ms. Walton is a graduate of Ransom-Everglades School. She has a Master of Business Administration from the University of Alabama, and a Bachelor of Arts in both Public Policy and Romance Languages from Washington and Lee University. Ms. Walton is also active in the Miami community, serving on the executive boards for PAMM Contemporaries, Friends of The New World Symphony, Social Media Club of South Florida, Tigertail Productions and Fashionably Conscious for Coconut Grove Cares.
Jana Carrero - Senior Social Media Manager
Jana Rose Carrero is Senior Social Media Manager at Miami Social Marketing where she works with clients from the real estate, luxury and lifestyle industries in the strategic promotion of their businesses through diverse social media platforms.
Jana began her career as a Legal Videographer in her hometown of San Juan for Real Writers of Puerto Rico Inc., providing video services to law firms during and after legal proceedings. She then switched gears, and moved to New York City to pursue opportunities in the fashion industry. After working a few fast-paced years of fashion and hospitality, Jana landed in Miami and started her own fashion editorial project - OJ and Cigs – currently one of the city’s leading style blogs. Recognizing the immense value social media has in growing a brand and in engaging an authentic audience, Jana joined MSM in 2013 where she manages and helps grow businesses’ social media presence and reach targeted consumers.
Jana graduated from University of Miami where she earned a Bachelors of Science in Communication with Majors in Motion Pictures & Latin American Studies. She also holds a certification in Fashion Styling from New York’s Fashion Institute of Technology.
Jana loves Instagram, music, the ocean, checking out new restaurants, going to the movies alone, shopping, red lipstick, and her twin French Bulldogs Rocky & Romy.
Mariella Molestina Noboa - Social Media Manager
Mariella Molestina Noboa has been working at Miami Social Marketing since the year 2013. As a Social Media Manager, she is responsible for the planning and execution of her client’s social media strategy and promotion throughout various platforms on the web. Her clients vary from hospitality, real estate, retail etc.
Mariella graduated from the University of Miami with a Bachelor of Science degree with Majors in Media Management and Psychology. She also holds a Masters of Science degree in Digital Marketing and Social Media Strategy from Universitat Ramon Llul - La Salle in Barcelona, Spain.
Her passions involve traveling the world, writing and learning new languages. Which lead to the launch of her personal travel blog, The Fabulous Script, where she shares her experiences and adventures around the globe.
Monica Defortuna - Social Media Manager
With seven years public relations and marketing experience, Monica Defortuna currently oversees social media efforts for luxury real estate accounts at Miami Social Marketing (MSM). Prior to joining MSM, Defortuna led public relations efforts for global lifestyle brand Zumba Fitness. During her time at the company as Public Relations Manager, she expanded the brand’s media presence in the US, Europe, APAC and LATAM via digital and traditional PR strategies. Defortuna also traveled internationally, spearheading events, product launches, media campaigns and press conferences.
Defortuna began her career at Zakarin Martinez PR (ZMPR) where she led efforts for a variety of real estate, entertainment, hospitality and lifestyle accounts. While at ZMPR, she secured coverage in major national and local news outlets and also conceived and produced high-profile events.
A Miami native, Defortuna holds a Bachelors of Science in Communication from the University of Miami with Majors in Public Relations and Psychology.
Defortuna is an active member in the community. She currently serves on Pérez Art Museum Miami’s Steering Committee for the PAMM Contemporaries and has served on executive boards for Fashionably Conscious and Museum of Contemporary Art.
Becky Salgado - Social Media Manager
Becky Salgado is a Social Media Manager with a background in marketing and journalism.
After earning a Bachelor of Arts in English with a minor in psychology from Florida International University and a Master of Arts in journalism from the University of Miami, she began her career with internships at MIAMI Magazine and the City of Miami Mayor’s Office. She went on to hold management positions in marketing in the banking industry where she spearheaded the bank’s first social media campaign and served as the Associate Marketing Manager at the Shops at Merrick Park where, in addition to running the center’s day-to-day marketing and social media efforts, was selected to manage the company’s Instagram pilot program for the center. She has also written for several publications, including the Miami Herald, Miami New Times, MIAMI Magazine and UPI.
Growing up with a younger sister who has rheumatoid arthritis, the Arthritis Foundation is an important cause to Becky, where she has served on the Arthritis Walk Planning Committee.
Becky is an equal opportunity dessert consumer, Redsox fan and pun lover. When she’s not at work, she can be found spending time with her husband, daughter and their pup, Penelope.
Jaclyn Casal - Social Media Coordinator
Jaclyn Casal is a social media marketer and aspiring entrepreneur with a background in marketing and logistics. She began her career interning in public relations and social media and went on to work as a marketing, sales and logistics coordinator after graduating college.
A graduate of the University of Miami with a Bachelor’s of Science in Public Relations and Psychology she is currently pursuing her Master’s of Science in Marketing at Florida International University. Her work experience includes sales management, logistics and supply chain operations, and social media marketing.
She is a self-proclaimed professional bruncher and eggs benedict connoisseur. In her spare time, she enjoys traveling, reading, writing, doing yoga, learning new languages, and rooting on her favorite sports teams.
Fun Fact: Jaclyn is an aspiring food truck owner and hopes to one day write the great-American novel.
Casey Garcia - Social Media Coordinator
Casey Garcia is a self-described “Social Media Nerd” that loves what she does for a living and is #NeverNotWorking. She graduated from the University of Miami with a Bachelors of Science in Advertising. When she has spare time, you can find her thrift shopping, consignment shopping, online shopping, or just shopping. A Miami native, but formally an LA girl for a brief point in time, she loves making connections wherever she goes.
Claudia Roman - Social Media Coordinator
Claudia Roman graduated from the University of Florida with a Bachelor’s of Science in Business Administration with Majors in Marketing and Advertising.